Onboarding project | The Slimespace

Updated ICP view

2. User goals and JTBD

Among the two ICPs, Type 1 has the higher market potential. For the user goals and JTBD, we are considering a Type 1 user - A parent buying the slime for their kids

Goal Priority	Goal Type	User Goal	JTBD
Primary	Functional	Engage her kids in safe, fun, and educational sensory play.	“Help me find sensory toys that keep my kids entertained while ensuring they are safe and beneficial for their growth.”
Secondary	Personal	Experience peace of mind knowing that her kids are playing with non-toxic, eco-friendly toys.	“Help me feel confident about the safety and environmental impact of the toys I choose for my kids.”

The discover of the slime space could be through a couple of ways

From Instagram handle
People searching for Slime
People searching for slime space through word of mouth

Most of the acquisition currently is through the Instagram handle today. So we will start the journey there as well

Onboarding_TheSlimespace.pdf

Hypothesis for Activation Metrics

SlimeSpace aims to create an engaging and seamless shopping experience for customers exploring its premium slime products. The focus is on quickly engaging new users and encouraging interaction with core product pages to drive conversions.

The North Star for activation would be to "Increase purchase rate " by guiding users to action within a short time frame, indicating strong product appeal and purchase intent.

Below are hypotheses for activation metrics based on initial user interactions with Slime Space:

Hypothesis 1: Add-to-cart within the first 2 minutes of landing on a product page.

Activation Metric: X% of users adding a product to their cart within 2 minutes of viewing the product page.

Reasoning: Adding to cart within a short time frame suggests effective product presentation and high user interest. This metric reflects initial purchase intent and indicates whether users are finding the products desirable right away. It helps identify if product images, descriptions, and CTAs are compelling enough to convert browsing into buying.

Hypothesis 2: Viewing multiple product textures within the first 3 minutes of browsing.

Activation Metric: Y% of users exploring at least two different product textures (e.g., butter, cloud) within the first 3 minutes of landing on the site.

Reasoning: Exploring multiple textures suggests that users are intrigued by SlimeSpace’s product variety. This metric measures engagement with the unique slime offerings and helps determine if the product layout or navigation encourages further exploration. High engagement here could indicate potential purchase interest and curiosity about different textures.

Additional Metrics for Activation and Retention

These activation and retention metrics will guide Slime Space in optimizing the user journey, identifying high-performing elements, and improving the overall customer experience.

Hypothesis 3: Viewing "Slime Care" Videos or FAQs within First 2 Minutes on Product Page

Activation Metric: Z% of users view a "Slime Care" video or FAQ within the first 2 minutes of browsing a product page.

Reasoning: Viewing slime care information suggests that users are interested in maintaining product quality, which indicates a level of commitment and intent to purchase. If users frequently engage with these resources, it shows they value product durability and are more likely to convert. Tracking this can guide placement and visibility of educational content, enhancing user confidence in the product.